These days, people are fond of brief and straight communication. That is why such apps as WhatsApp and Telegram are in high demand. They are quick and user-friendly and ever at our fingertips. However, these apps are not just for chatting with friends. Some of the businesses do now use them to reach out to the customers. It is a new trend in digital marketing, utilization of messaging apps to expand your brand. Why? Since customers visit such apps more often than emails. Messages are more personal, and they are read quickly. It makes them a smart tool for business.
From this article, you will learn 7 easy ways of using WhatsApp and Telegram for marketing functions. If you own a small shop or a growing business, these tips will help you bring more people to you and keep stronger relationships with them.
1. Select the Right Platform for Your Audience
Choose the platform that suits your audience before you start. WhatsApp and Telegram seem to be the same, except that they function differently.
WhatsApp is more personal. It is better for one to one conversations and passing short updates. It is already used reasonably by most especially in local markets. In terms of mass communication, Telegram is preferable. It supports large channels, bots, & advanced features. Customers who are tech-savvy and global users find it popular. Therefore, which of them do you prefer?
Go for WhatsApp if your customers like personal chats and live support. Use Telegram if you would like to share news, updates, or content with tons of people all at once.
Example: A local bakery which provides orders and daily offers uses WhatsApp. Telegram is used by a tech blog to post articles and communicate with followers. Select the one that will be the most preferred by your audience. You can use both of them for different goals.
2. Create a Branded Business Profile
First, open your business account properly. On WhatsApp, install WhatsApp Business app. On Telegram you can create a channel or a group for your brand. Make your profile look professional. Your business name, logo, and small description. This helps to tell people who you are straight away. Update such vital details as your contact number, website address, location, and the working hours. Make sure that everything is right and easy to read. People will trust a tidel profile that is neat and clear. It reveals to people that your business is not fictional and it is capable of providing assistance. Customers are more confident to message a business if it is professionally looking. Your profile can be considered a digital shop window. Keep calm and cheerful; be helpful.
3. Extend direct messaging to develop personal relations
People like to feel heard. That is why direct messaging is such a good service. On WhatsApp, it is possible to contact customers individually. This enables you to reply personally, answer questions, and give assistance in no time at all. It seems to be natural. In Telegram, one can form a small community through groups. Or private messages to give special offers or updates. These personal touches matter. They make your business be noticeable. Customers will feel that they are being appreciated if you have some time to contact them. The result? More trust, optimal engagement, and improved relationships. You will have more return and recommendation business. Send direct messages and treat your customers instead of buyers as friends.
4. Share High-Value Content Consistently
To make your audience interested, give content that is in their interest. Provide valuable tips, special offers, and update. Publish behind-the-scene pictures, short video clips, and customer stories. Real and useful content is enjoyable in the eyes of people. On WhatsApp, use the status to transmit daily updates or short promotions. It is gone in 24 hours, and therefore, it is ideal for time-sensitive material. Telegram can have channels to give updates regularly. You can also pin vital messages so that your audience does not miss it. However, do not send too much. Outpouring of posts makes spamming. Share useful, entertaining, or value-added information. The goal is simple: be helpful, not annoying. The quality will always trump the quantity at all times.
5. Run Promotions, Campaigns, and Contests
Human beings are beast of deals and fun activities. Use that to your advantage. Provide limited time offers or promo code by the means of WhatsApp or Telegram. Let your readers know that it is for a short period. This creates penury and attracts prompt attention. Experiment with interesting methods of audience engagement. Run polls, contests, or giveaways. Ask questions, let the people vote or small prizes. This makes your chats to be more interesting. On Telegram, take advantage of pinned messages in order to emphasize your offers. But on WhatsApp, use broadcasts to communicate with a lot of users at a go. These activities are not only the way to increase the sales. They add some fun as well as interactivity to your brand. And if the people enjoy what you share with them then they will keep coming back.
6. Smartly Automate so as not to lose the Human Touch
Automation saves time. However, people still address the desire to be heard. Auto-replies that can be used to welcome customers or respond to frequent questions can be configured in WhatsApp Business. Use the quick replies to respond quickly. Label chats to keep it organized and follow-up conveniently. On Telegram, you can use bots to greet new customers, provide FAQs or provide basic support. Bots are excellent in doing simple tasks. But automation is not something that you can rely solely on. Keep real conversations going. Bud in when an individual needs personal attention. The best approach? Leave the small things to automation, and tend on to the human side. Balancing of this kind keeps your service fast, friendly and real.
7. Track Performance and Improve
In order to expand, you have to know what is working and what is not working. On WhatsApp, the basic stats, such as read receipts and reply rates, are to be viewed. This indicates to you whether or not your message is being read and replied to by people. Telegram offers more details. You can see how many people have seen your posts and followed links, how many liked or reacted. These numbers allow you to get a notion of what your audience enjoys. Use this feedback to improve. Why do it once if it can be of great use? If there is no response from people, change the approach. Keep testing new ideas. Watch how people respond. Then tweak your strategy towards their needs. The motto for success is learning and developing—one message at a time.
Conclusion
There are many benefits of using WhatsApp and Telegram for marketing. They allow businesses to communicate with customers directly. Such apps are speedy, personal and quite simple to operate. Businesses can also share quality content and create trust. It is an excellent way of interacting with your audience. Experiment with different strategies. Look for what will appeal to your customers. Always follow privacy rules. Remember, focus on building relationships. Don’t just aim for sales. Good relationships will ensure that there are strong customer bases and long-term success. As long as you remain consistent and pay attention to your audience, you can get better at marketing in the long run. Continue learning and changing as you evolve. As time goes by, these platforms will form an essential part of success in your business. Be patient and stay authentic. The more real you get to your audience, the more they will be to your brand.